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Social Media Analytics (SMA) incorporates social networking, social media monitoring and analytics, all combined into a visual analytics platform for improved decision-making.

One of the growth areas in the business intelligence (BI) industry is incorporating unstructured and semi-structured data from social media sites into the BI environment. One of the many reasons to do this is that social media sites such as LinkedIn, YouTube, Twitter, Facebook and Blogs are valuable sources of customer intelligence.

quickly understand the perception of your business or products on social media

Social sources provide valuable insights from customers about what they really think about your company and products. We call this sentiment analysis.
With sentiment analysis, companies are able to access valuable intelligence about customer insights, which can assist organisations in business decisions for better performance.
Additionally, this information can be used for predictive analytics to derive/predict trends enabling businesses to proactively approach the inherently reactive.




Happy Planet Index (HPI) - See Live Demo
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Ometis provide expert business intelligence services to help all companies make sense of their data.

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