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Home / Solutions / Capabilities / Social Media Analytics

Social Media Analytics (SMA) incorporates social networking, social media monitoring and analytics, all combined into a visual analytics platform for improved decision-making.

One of the growth areas in the business intelligence (BI) industry is incorporating unstructured and semi-structured data from social media sites into the BI environment. One of the many reasons to do this is that social media sites such as LinkedIn, YouTube, Twitter, Facebook and Blogs are valuable sources of customer intelligence.

quickly understand the perception of your business or products on social media

Social sources provide valuable insights from customers about what they really think about your company and products. We call this sentiment analysis.
With sentiment analysis, companies are able to access valuable intelligence about customer insights, which can assist organisations in business decisions for better performance.
Additionally, this information can be used for predictive analytics to derive/predict trends enabling businesses to proactively approach the inherently reactive.

Happy Planet Index (HPI) - See Live Demo
Social Media Buzz - See Live Demo

Next Steps...

If you like to discuss how Ometis can help your organisation to decide what social media web sources and social data they actually require to feed into your various key business decisions, contact our expert team today.

+44 (0)330 363 9900[email protected]

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Ometis provide expert business intelligence services to help all companies make sense of their data.

Using the Qlik Platform, we can provide in depth analysis of any area of your business in a matter of days.